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With his new single “New Jack,” independent artist, and creative powerhouse Rice proves that evolution isn’t just a buzzword. It’s a mission. The very beat from the start of the song has a Chinese traditional flute tune we hear in the movies, and its sensational. This track, taken from his long-awaited project Love Shouldn’t Cost a Thing, is a confident step forward for an artist who has spent years refining his sound, brand, and message.
Opening with cascading synths and crisp percussive textures, “New Jack” slides into a low-slung trap groove. Groove that leaves plenty of space for Rice’s reflective lyricism to shine. The production, handled with purpose and clarity, matches the mood of transformation. Lines like “Teach me… see me on stage, not TV” and “Most in the trap move scared” illustrate the theme: a call to shake off limitations and walk fully into your purpose.
The lyrical content strikes a delicate balance between motivational and introspective, showing Rice’s continued growth. Not just as an emcee, but as a man who’s walked through doubt and now moves with intention. This is not just a flex track—it’s a statement of purpose. The tone is patient but powerful, as if Rice is deliberately pacing his words to let each message land. His delivery has matured, showing more vocal control and poise, while the instrumental feels minimalist yet immersive.
“New Jack” is a standout track not just for what it sounds like, but for what it represents. Rice is no longer proving he deserves to be here—he’s already here, making bold, intentional music on his own terms. His entrepreneurial mindset, paired with his growing artistic confidence, makes this single more than just a bop.
For fans of motivational hip-hop with heart, “New Jack” is worth every listen. It signals that Love Shouldn’t Cost a Thing won’t just be another album—it’ll be a full-circle moment for an artist who has earned every inch of his platform.
