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Crawford Mack’s latest single, “Think About It,” is a masterful blend of charm and sharp critique. This track sees Mack step into the shoes of a media mogul—a character dripping with charisma but cloaked in manipulation. He whispers irresistible promises of power to politicians and celebrities. He offers them a sweet deal with a not-so-subtle catch.
The music, at first, feels like a silky invitation to unwind. A laid-back groove carries the song, with a funky shuffle beat and delicate touches of baritone guitar. The rhythm lures listeners into a relaxed state, punctuated by reverb-heavy keys and hypnotic string accents. But as the track progresses, Mack’s vocals cut through the smooth exterior—calculated, intimate, and sly. He shifts effortlessly from a gentle, almost seductive tone to a sharper edge, embodying the manipulative nature of his persona. It’s this vocal dexterity that gives the track its tension, making it impossible to ignore.
Lyrically, Mack holds nothing back. He pushes listeners to consider uncomfortable truths about the modern media machine. Each line hit hard, laying bare the transactional nature of influence and control. The way Mack balances this political edge with a smooth melody is remarkable. The track feels alluring—a sophisticated reminder of the price of silence.
Growing up in Glasgow and trained at London’s Guildhall School, Mack’s musical expertise shines through every moment of “Think About It.” The song seamlessly weaves together indie rock, jazz, and alternative pop influences while remaining fresh and cohesive.
Ultimately, “Think About It” works on multiple levels. It’s a song to sink into, yet it leaves a lasting impression. Crawford Mack delivers a powerful message wrapped in a groove so smooth it almost deceives—just like the mogul he portrays.
