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On a crisp December day in 2022, Proklaim dropped a bombshell: “PRICE OF LOVE aka 4 THE GAME.” The title alone hints at the weighty subject matter—the inner workings of the hip-hop industry, laid bare for all to see. For those new to Proklaim, he’s no rookie.
Remember “Kings”? That MTV Base single where he held court alongside Namibian rapper Romi? Yeah, that was him. Follow his socials for updates—there’s more where this came from. With a distinctive style, Proklaim weaves rhymes together in clever ways, creating a captivating listening experience as he does every time.
The track opens with an intriguing spoken-word verse, bold, grabs attention. “We steady rolling with patience, steady rolling with patience. Moving to the location.” These lines set the stage for what’s to come. The heart of the song lies in its critique of the music industry. Proklaim pulls no punches. Labels, those puppet masters, lure artists with promises of stardom. But behind the scenes, it’s a different story. “Nothing really is as much as it first seems,” he spits. We nod—we’ve seen the smoke and mirrors.
Proklaim questions whether someone is a rapper or a stripper, emphasizing the blurred lines between celebration and survival: “Anything that’s celebrating trying to pay the bills.” “Take the stand for what the truth is then they call it hate.” These words hit like a gut punch. Proklaim urges us to speak up, even when it’s uncomfortable. The truth isn’t always pretty, but it’s necessary. And hate? Well, that’s the price of honesty.
Backed by infectious beats, Proklaim’s voice slices through the noise. It’s not background music; it’s a manifesto. The industry’s deceptive practices? He calls them out, demanding attention and sparking conversations.
“PRICE OF LOVE aka 4 THE GAME” is available now to stream all over, so give it a listen!
